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The Point of view
The second meeting
On Sunday after we finished all the interviews we had our second meeting. We shared our findings with each other. Here are the steps that we go through to build our point of view.
Step 1:
Rewatching the interviews and collecting the raw data (whiteboard).
Step 2:
Finding out our users needs and build the insight.
Observations:
# Scattered items on shelves.
# Returning items while the cashier is processing.
# Difficulties in locating items.
# Mismatched price tags.
# Crowded parking lot.
# Spoilt items
Insight
# Organize the grocery shopping process.
# Convenient and user-friendly.
Step 3:
Makeing up the point of view.
Our point of view
The UAE population face difficulties while grocery shopping and they need a way to organize their shopping experience while staying under their specified budget.
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